A major advertising project for Telstra BigPond (now Telstra Media). Project management of all print and digital artwork to “dominate” all available advertising space in 6 major Australian train stations in 3 states.
My role was to ensure the smooth running of the project and to deliver aesthetic, accurate artwork to fit a multitude of sizes and proportions for a synchronised launch date.
Stakeholders included the art director, four major printers, retouchers, freelancers, media booking agents, and of course the client.
- Project management
- Time management
- Organising priorities against deadlines
- Freelancer booking, coordination and management
- Technical consultation
- Interpretation of architectural plans
- Finished artwork for print and digital outputs
- Quality control
- Deadline negotiation