Station Domination

A major advertising project for Telstra BigPond (now Telstra Media). Project management of all print and digital artwork to “dominate” all available advertising space in 6 major Australian train stations in 3 states.

My role was to ensure the smooth running of the project and to deliver aesthetic, accurate artwork to fit a multitude of sizes and proportions for a synchronised launch date.


Stakeholders included the art director, four major printers, retouchers, freelancers, media booking agents, and of course the client.


  • Project management
  • Time management
  • Organising priorities against deadlines
  • Freelancer booking, coordination and management
  • Technical consultation
  • Interpretation of architectural plans
  • Finished artwork for print and digital outputs
  • Quality control
  • Deadline negotiation

Southern Cross
Flinders Street
Martin Place
Town Hall
Central Station
Southern Cross