Safeway PLC (UK)
Project and Stakeholder Management
My role at Safeway, then the UK’s forth-largest food retailer, was the most challenging in regards to the amount of stakeholders, clients and the level of accountability.
I managed a studio of five and managed the priority list for a sister team of nine print negotiators, all driven to push projects through the studio as swiftly as possible.
At daily meetings, I checked incoming studio briefs, identified issues or accepted the brief into the studio, estimated the production and during the meeting, created the priority list for the studio.
The print department and studio team developed a strong rapport and mutual trust. Sometimes the workload required engaging a freelancer or asking the studio team to stay back after hours.
A studio request might also be received from any level of staff or management in the business, from headquarters or in-store.
Creating a studio brief required client discussion and guidance, communicating technical knowledge in laymen’s terms, suggesting opportunities for creative solutions, negotiating project scope and delivery terms and a considered approach to providing, and receiving constructive feedback.
As a ‘brand custodian’, I was invited to campaign meetings with external creative agencies to ensure that the campaign met the brand guidelines and assist the creative agency in reaching approval.
I would also liaise directly with major print companies to establish the technical delivery of artwork for large campaigns.